Words on Wednesday

Wednesday (3)

When did people become so obsessed with being internet famous?

Did it start when the likes of Kim Kardashian and Co shot to fame, or the rise in social media influencers, or even just YouTube being so accessible and easy to use?

I overheard a conversation where a mother was talking to another mother about her daughter’s lack of interest in college work or getting a job, working towards a career as the daughter “really wants to be an influencer on social media and is happy to sit at home posting videos day in day out.”

In some ways I get it, I really do, especially when you read of the money some people have made, and the careers some have carved out for themselves, though, when you look at the work that these people have put in to get where they are, its much more work than I do in my day to day job.

I have been thinking about the conversation I overheard, and if I was young now, being an influencer may seem like a totally legitimate, and easy way to make money while being famous as well, posting pretty pictures on Instagram and running a YouTube channel where I talk about my latest shopping purchases, but is it sustainable?

The internet is full of people trying to make a fast buck and be the next Kim or Khloe, so much so, nearly every other image on Instagram seems to be some kind of promotion to get me to part with cash, affiliate links run wild on blogs that are really not that well written in the first place, it’s such a saturated market that it will be hard to succeed.

I also feel that this kind of “career” is not very sustainable, the money coming in is not steady and you are working from day to day to hit some sort of target in order to bring in enough money to survive.  I know how much I need day to day and having to worry about how I am going to make it is not for me, I like the security that my day job gives me.

You may like to think that you are your own boss, but you are at the mercy of companies letting you promote their goods and to your audience, for them to buy the products using the links you provide.  If you say something that others don’t like these deals could be taken off the table and that’s your career over.

And what happens when the next person comes along who can do everything better? Do you get dropped and forgotten about like a bit of old litter?

I can’t help but think that this obsession with being “Internet Famous” is unhealthy, surely a lot of it is a popularity contest of sorts that could do more harm than good in the long run?

What do you think about being “internet famous”?  Let me know in the comments, I’d love to hear your views

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Words on Wednesday

Wednesday (3)

I’ve had the tv on for a fair amount of time over the past few weeks, partly as background noise and partly to fill my time when I have been unable to do tasks I want to because of my injured shoulder.  In that time I have seen a large number of adverts, which is what I want to talk about today.

Does sexism still exist, especially in advertising?  From all of the adverts I have seen I am pretty sure that the answer is yes.  I’ve seen adverts for weight loss aids, healthy eating plans, skincare in the form of facial treatments to shower gels and moisturisers, haircare, clothing, shoes and accessories, these adverts have predominantly featured women and been aimed at women.

Advertising seems to be one market that, should an alien being watch, they may come to the conclusion that women are obsessed with their looks and not much else.  All of the women I know or have met, at any stage in their life, are a lot less superficial than the adverts will have you believe.  Women have hobbies and interests, some like to go running, camping, to gigs, motorbiking, gardening, others may be the main fixer of things, researcher, reader, gamer, so why do these kinds of advert still exist?

From my general experience, men have skincare concerns and may want to take better care of their skin (shaving aside), men shower and use shampoo, some even use conditioner, men may want to lose weight or eat more healthy, men buy clothes, shoes and accessories so why are we not seeing an equal amount of this kind of advert being targeted at men?

It’s no wonder that women feel under pressure to look a certain way, buy into the latest fashion fads and spend so much time in the bathroom either getting rid of hair or covering up the ones they do have with another colour.  And it is no surprise that so many women have body hangups when we see this kind of advertising day in day out.

Are we ever able to escape this nonsense without having to get rid of our televisions, avoid magazines and cancel our internet subscriptions?

If you have any thoughts on anything raised here, let me know in the comments!  I’d be interested to hear your thoughts on this!

I wrote a similar post a while ago about targeted advertising which you can read here.