Blogging from A-Z – A-Z of Blogging – E

E2020

Today’s Blogging from A-Z – A-Z of Blogging is the letter E.  E is for Editing and Engagement.

Editing.  Editing is a really important step in composing a blog post and is worth spending some time on.  Once a post has been written, reading back through it slowly and out loud can help with finding any problems with any grammar or punctuation errors, or even sentences that don’t flow properly.  I like to write a post, leave it for a day, saving it as a draft, then re-visiting it to read through and make any sentence and grammar changes.  While in the editing stage I will make sure all spellings are correct and add in any links I want to include before scheduling a time for the post to be published.

Engagement.  Engagement is often thought of as comments being left on a published post but in reality, it is so much more than that.  Engagement encompasses things like post stats, amount of time visitors spend on that post and where they go on your blog from that point.  Engagement can help you to see which topics appeal to your audience most and can help to shape your blog for the future.

What other “E” words can you think of that are relevant to blogging?  What are your thoughts on editing and engagement?  I’d love to hear your comments so let me know below!